January 21, 2020

America First Policies Launches $1M Anti-Impeachment Ad Buy Starting in Alabama

January 21, 2020

For Immediate Release

America First Policies Launches $1M Anti-Impeachment Ad Buy Starting in Alabama

Arlington, VA – America First Policies is unveiling a $1 million anti-impeachment advertisement buy targeted in three states, starting in Alabama tomorrow.

The Alabama ads will encompass broadcast and cable advertising in four markets covering 87.6% of voters in the state: Birmingham, Huntsville, Mobile, & Montgomery. The overall ad buy will be $850k television and $150k digital, with about a $450k spend in Alabama alone.

To watch the ad, click here.

Final Script:

                SCHIFF: The remedy is impeachment…

                PELOSI: Impeachment…

                WATERS: Impeachment…

                VO: The radical left’s impeachment obsession, it’s a shameful witch hunt. 

And Doug Jones…

                JONES: It’s not a witch hunt, it’s not a hoax.

                VO: Instead of fighting for our values. 

Instead of confirming conservative judges.

Instead of securing our borders by funding the wall.

Jones is siding with them.

JONES: It’s not a witch hunt, it’s not a hoax.

VO: So call Doug Jones. Tell him to stop standing with the radical left, and end impeachment.

Last year, America First Policies ran a two-pronged "End the Witch Hunt" anti-impeachment ad buy, totaling more than $3 million dollars. Overall, our efforts generated more than 44,000 calls into Congressional districts, so much so that Michigan's Elissa Slotkin admitted to Fox News that her office had to install a third telephone line to keep up with the demands of her constituents to "End the Witch Hunt." Doug Jones is next up.

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