December 03, 2019

America First Policies Announces $2M Anti-Impeachment Ad Buy

America First Policies Starts Phase 2 of its “End the Witch Hunt” Campaign

“Instead of focusing their time and taxpayer money on hyper-partisan investigations, Congress needs to get back to the work of the people. This impeachment charade has gone on for far too long and has produced no evidence the President is guilty of any crime. It's time for Congress to pass USMCA, fund the military, and approve legislation that will further fuel the American economy.” – Brian O. Walsh, president of America First Policies

Arlington, VA – America First Policies is starting a second round of its "End the Witch Hunt" campaign, launching a $2 million-dollar advertisement spend on 27 Congressmen who will likely be the swing legislators on an impeachment vote.

America First Policies is looking to mobilize constituents to hold their Congressional members accountable and let them know it’s time to end the witch-hunt, oppose impeachment, and get back to the work of the American people. Our first round of $1 million in ads, launched in October, generated more than 34,000 calls to Congressional offices.

Today's campaign includes a $400,000 digital ad buy, $276,750 newspaper spend, and $1.6 million on cable and broadcast television.

To watch the ad, click here.

A combination of the digital, television and text messaging will start today, and will continue until December 16. Television ads will air in 14 districts.

In addition, America First Policies has conducted focus groups and has done polling that suggest constituents in these districts oppose impeachment, and overwhelmingly want Congress to stop wasting their time and taxpayer money on this partisan witch-hunt.  To see the results of the polling, click here. To read about our focus group testing, click here. 

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